John Adams- On the Transmigration of Souls free essay sample

For many, attending a performance of John Addams new piece â€Å"On the Transmigration of Souls† written for the New York Philharmonic is like being invited to a party but being given the wrong address as a cruel prank. Early on, one realizes a mistake has been made, one grave enough to potentially ruin the entire evening. All is not lost on this musical experiment, however, which presents itself as a rambling, rather over-zealous source of mockery. What makes it all so frustrating is that everything (save for the music) is perfect: the elegant setting of the auditorium, the acoustics, the warm tonal qualities of the instruments, and the pristine pitch of the Oregon Symphony Choir. The piece, an orchestral homage to September 11, is intriguing in its nature but fails to lift itself from its initial melodramatics, languishing instead in its pretentious and overtly-modern filth. The precision of the symphony is undeniably honed, and although executed marvelously, â€Å"Transmigration† simply looms over ones head, like a pinata which spills forth Brussel sprouts instead of candy. We will write a custom essay sample on John Adams On the Transmigration of Souls or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page If â€Å"On the Transmigration of Souls† teaches us anything, it is to find the humor in any scenario, no matter how disappointing; although this joke is on us, we are all afforded a hearty laugh in retrospect.

Why The Most Human Company Wins With Mark Schaefer

Why The Most Human Company Wins With Mark Schaefer Are you dependent on technology? Rely on it to get you through the day? Suffer from shiny object syndrome? What would marketers do without technology? The hope is that technology helps marketers connect with customers in a more personable way. In reality, it’s killing marketings impact. Today, my guest is Mark Schaefer, author of Marketing Rebellion: The Most Human Company Wins. Mark shares how marketing should create amazing experiences at specific moments to help customers authentically connect with brands. Ready for a wake-up call? Traditional marketing strategies don’t meet customer expectations today Customers Takeover Control: Marketers are losing control of brand’s story, voice, and customer journey Where the action is: Shift focus from relying on technology and automation to actually talking to customers Human-centered Marketing Approach: Resonate with consumers and remove barriers by remembering what it’s like to be a customer Purpose of Marketing: Build emotional connections by bringing people together Experiential Marketing: Create encounter worthy of consumers giving brands their attention and sharing their story Testimonial Stats: Content about a brand created by a consumer gets 600% more engagement than content created by brand Taking Social out of Social Media: Easy button for automation and technology is opposite of what customers want; marketers have a way of ruining every medium Hurdles to Overcome: Organizational, cultural, leadership, and measurement Meaning is the New Marketing: Consumers want brands that represent values Levels of Loyalty: Shared Values: Take a stand to connect in a way that pushes loyalty Show up and Represent: Unifying and uplifting to display beliefs Dangerous Territory: Not every company needs to take stand/political view Words of Wisdom: Remember what its like to be a customer Be more human in everything you do Links: Mark Schaefer Marketing Rebellion: The Most Human Company Wins Marketing Companion Podcast The new battleground for marketing-led growth Talk Triggers by Jay Baer Tesla An Emotional Connection Matters More than Customer Satisfaction Earth Day Habitat for Humanity Nike Nearly Dropped Colin Kaepernick Before Embracing Him Write a review on iTunes and send a screenshot of it to receive cool swag! If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Mark Schaefer: â€Å"Two-thirds of our marketing is occurring without us. The customer is in control. Advertising, loyalty, and the sales funnel are sort of in decline or, they’re gone.† â€Å"Marketing is about building emotional connections. Its hard to create an emotional connection to an ad, or a logo, or to a branded content; create connections to people.† â€Å"Wed rather not have a human voice in our company. Wed rather use personas and do automated messaging. Our social media presence has become soulless.† People want to know what you stay in for, what do you do, how do you treat your employees.